Carly Racklin

About Carly Racklin

Carly Racklin is a content developer and staff writer at Ghost Tweeting. Her short stories and poems have been published in various magazines. On her days off, she can be found knitting, bird-watching, or playing video games.

Ghost Briefing: What’s Happening in Social – Week ending June 15

By |2019-06-14T13:22:33-04:00June 14th, 2019|

~ weekly social media updates to keep you in the know ~ What's Happening in Social - Week ending June 15 LinkedIn is adding some initiatives for marketing and promotional efforts, so users can better understand how their connections interact with their content. The platform is launching an ad review program, wherein every month a piece [...]

Ghost Briefing: What’s Happening in Social – Week ending June 8

By |2019-06-12T11:15:57-04:00June 7th, 2019|

~ weekly social media updates to keep you in the know ~ First, Facebook has updated their newsfeed algorithm to show more content related to pages and groups that a user follows, in addition to the usual updates from their friends. Secondly, a new feature called Avatars is being rolled out (in the same vein as [...]

What’s New with Twitter Right Now

By |2019-06-07T10:29:27-04:00June 7th, 2019|

Twitter is currently in the process of implementing a slew of new features, changing the ways users are being connected with each other - and brands with their audiences. Not all of these features are available for every user yet (though you are more likely to encounter them through using the new Twitter on desktop), but [...]

Ghost Briefing: What’s Happening in Social – Week ending June 1

By |2019-06-10T09:13:45-04:00June 3rd, 2019|

~weekly social media updates to keep you in the know~ For Pride Month this year, Instagram is changing the color of the rings around a user’s profile picture that appear when a story is uploaded. In June, if you use a pride-related hashtag, that ring will turn rainbow-colored. Secondly, it looks like Instagram might be incorporating [...]

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

By |2019-03-07T13:41:41-04:00March 7th, 2019|

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

3 Essential Social Media Trends for 2019

By |2018-12-31T10:34:47-04:00January 2nd, 2019|

2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]

A Brief History of Major Social Media Platforms

By |2018-10-03T13:43:09-04:00October 2nd, 2018|

From the news-sharing Usenet system developed in 1979, to Facebook's billion-user platform four decades later, social media has certainly come a long way. What began as a simple way for students of Duke University's computer science department to share information has paved the way for hundreds (if not thousands) of communication platforms being used across the [...]