The rise of social media has made it easier than ever for writers to get their work in the hands of thousands of readers. Authors now come equipped with an arsenal of marketing tools that were at one time only available to the big publishing companies. So how can authors create excitement around their newest publication? [...]
Forget the traditional marketing tactics. While TV marketing has had a lot of dollars pulled from budgets in recent years, advertisers' money is seeing better results with the sharp rise in digital ads. Due to the increasing use of mobile, video and social sharing, brands are realizing advertising dollars are better spent on digital formats. According to [...]
Are you a realtor? Are you looking to get your name out there, expand your business, and find new clients? But does the thought of managing a social media account for your business send you running straight for those hills behind your new listing? If you’re already feeling overwhelmed by your daily to-do list, social media [...]
2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]
Here are three quick steps for achieving a slam dunk in the Twitter customer service department. Attract happy campers (and bigger spenders).
Up until now, Twitter hasn’t offered specific tools to combat online abuse and harassment to those being targeted. In an interview with the Washington Post, Del Harvey, Twitter vice president of trust and safety notes, “We’ve heard from users that this [notifications] is an area where people don’t feel as though they have as much control [...]
These days, finding a plot of land in social media advertising real estate is getting more and more competitive. In a bid to keep up with media giants Twitter and Facebook, Pinterest has entered the battle for the attention spans of the masses. With over 150 million monthly users, the “world’s catalog of ideas,” provides tons [...]
Having trouble keeping up with your business social media accounts? We’ve got some easy options for you. Take a look here...