*Short and to the point* is what Twitter was built on. But this is not Twitter; it’s my blog. So I have all the space I want to talk about the big mistake Twitter is making by extending the text limit of a post to 280 characters.
Not too long ago, humans (just like us!) learned about world news by reading the Sunday paper. They got gift ideas from television commercials, and discovered the latest in fashion by flipping through magazines. Those days are all but gone thanks to smart phones and social media, where at the touch of a button the world [...]
LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...
Social media changes at breakneck speeds, and sometimes it can even make our heads spin - and we research and study it every day! Always evolving, morphing and changing the rules right under our noses, it’s hard to know what to expect from one year to the next. What was hot yesterday might be old news [...]
When searching for an agency to manage your company’s social media, you will soon find that there the options are practically limitless. But when it comes to finding a reputable, trustworthy company with a track record of results, you'll need to research a little deeper. In this article we review the different social media options and [...]
An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?
I've got to say it. Social Media isn't always to blame. Maybe your website sucks. When I hear people say that they've "tried marketing on Social Media, and it just doesn't work," I think to myself... "Either you are doing it wrong (communicating the wrong message, or to the wrong people, or not communicating enough), OR... [...]
We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]
The holidays bring new opportunities for brands to engage their audience on a deeper level. Whether you’re selling a product or offering a service, a strong holiday marketing effort can attract eager new customers. Here are five steps to getting your holiday social marketing plan off the ground quicker than you can say "Feliz Navidad."