It's only social media, #amiright? How can any of this stuff have any impact on my business or my career? Well, EVERY tweet, like, connection, and share defines who you are. Let's take a broad view of personal branding do's and don’ts on social media.
We are now advertising ourselves on social media more than ever before, giving us larger audiences to influence. That makes us celebrities. So how can we create accounts that emulate our favorite celebrities? We’ve found these five elements that make up a celeb-worthy account.
The whimsical wisdom of the immortal Dr. Seuss helped guide us through our childhood. We reflected on some of the lessons that he taught us, and how we can incorporate them into our everyday social media life.
Not too long ago, humans (just like us!) learned about world news by reading the Sunday paper. They got gift ideas from television commercials, and discovered the latest in fashion by flipping through magazines. Those days are all but gone thanks to smart phones and social media, where at the touch of a button the world [...]
The rise of social media has made it easier than ever for writers to get their work in the hands of thousands of readers. Authors now come equipped with an arsenal of marketing tools that were at one time only available to the big publishing companies. So how can authors create excitement around their newest publication? [...]
LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...
Social media changes at breakneck speeds, and sometimes it can even make our heads spin - and we research and study it every day! Always evolving, morphing and changing the rules right under our noses, it’s hard to know what to expect from one year to the next. What was hot yesterday might be old news [...]
Forget the traditional marketing tactics. While TV marketing has had a lot of dollars pulled from budgets in recent years, advertisers' money is seeing better results with the sharp rise in digital ads. Due to the increasing use of mobile, video and social sharing, brands are realizing advertising dollars are better spent on digital formats. According to [...]