Keeping you current on everything Social Media

Ghost Briefing: What’s Happening in Social – Week ending June 15

~ weekly social media updates to keep you in the know ~ What's Happening in Social - Week ending June 15 LinkedIn is adding some initiatives for marketing and promotional efforts, so users can better understand how their connections interact with their content. The platform is launching an ad review program, wherein every month a piece [...]

By |2019-06-14T13:22:33-04:00June 14th, 2019|

Ghost Briefing: What’s Happening in Social – Week ending June 8

~ weekly social media updates to keep you in the know ~ First, Facebook has updated their newsfeed algorithm to show more content related to pages and groups that a user follows, in addition to the usual updates from their friends. Secondly, a new feature called Avatars is being rolled out (in the same vein as [...]

By |2019-06-12T11:15:57-04:00June 7th, 2019|

What’s New with Twitter Right Now

Twitter is currently in the process of implementing a slew of new features, changing the ways users are being connected with each other - and brands with their audiences. Not all of these features are available for every user yet (though you are more likely to encounter them through using the new Twitter on desktop), but [...]

By |2019-06-07T10:29:27-04:00June 7th, 2019|

Ghost Briefing: What’s Happening in Social – Week ending June 1

~weekly social media updates to keep you in the know~ For Pride Month this year, Instagram is changing the color of the rings around a user’s profile picture that appear when a story is uploaded. In June, if you use a pride-related hashtag, that ring will turn rainbow-colored. Secondly, it looks like Instagram might be incorporating [...]

By |2019-06-10T09:13:45-04:00June 3rd, 2019|

Know Your Rights When Hiring a Social Media Manager

March 15th is marked as World Consumer Rights Day to raise global awareness about consumer rights and needs. So it's the perfect day to openly share what you have every right to expect when you hire a social media manager, firm, or agency. Social media management is on the rise, as entrepreneurs and thought leaders understand how [...]

By |2019-03-18T09:51:28-04:00March 15th, 2019|

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

By |2019-03-07T13:41:41-04:00March 7th, 2019|

Unexpected Social Media Advice from Dr. Seuss

Happy birthday, Dr. Seuss! As we do every year on this special day, we reflect on some of the lessons that the good doctor taught us, and how we can incorporate them into our everyday social media life. Here are some great Dr. Seuss quotes gathered by our creative social media writer Laura Cunningham. Which one [...]

By |2019-03-01T15:22:43-04:00March 1st, 2019|

Video Saved the Social Media Star

A brief overview of the benefits of video on social media (plus four awesome clips!) Ugh, is this another blog article that will make me zone out by the first paragraph? I bet it’s just a bunch of meaningless words strung together to tell me about something I don’t really care about. Another boring...hey is that [...]

By |2019-01-25T12:56:25-04:00January 25th, 2019|

Let’s Taco Bout It: Lessons Learned from Taco Bell’s Social Success

Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]

By |2019-01-15T09:49:25-04:00January 15th, 2019|

3 Essential Social Media Trends for 2019

2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]

By |2018-12-31T10:34:47-04:00January 2nd, 2019|