Keeping you current on everything Social Media

Know Your Rights When Hiring a Social Media Manager

March 15th is marked as World Consumer Rights Day to raise global awareness about consumer rights and needs. So it's the perfect day to openly share what you have every right to expect when you hire a social media manager, firm, or agency. Social media management is on the rise, as entrepreneurs and thought leaders understand how [...]

By | 2019-03-18T09:51:28+00:00 March 15th, 2019|

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

By | 2019-03-07T13:41:41+00:00 March 7th, 2019|

Unexpected Social Media Advice from Dr. Seuss

Happy birthday, Dr. Seuss! As we do every year on this special day, we reflect on some of the lessons that the good doctor taught us, and how we can incorporate them into our everyday social media life. Here are some great Dr. Seuss quotes gathered by our creative social media writer Laura Cunningham. Which one [...]

By | 2019-03-01T15:22:43+00:00 March 1st, 2019|

Video Saved the Social Media Star

A brief overview of the benefits of video on social media (plus four awesome clips!) Ugh, is this another blog article that will make me zone out by the first paragraph? I bet it’s just a bunch of meaningless words strung together to tell me about something I don’t really care about. Another boring...hey is that [...]

By | 2019-01-25T12:56:25+00:00 January 25th, 2019|

Let’s Taco Bout It: Lessons Learned from Taco Bell’s Social Success

Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]

By | 2019-01-15T09:49:25+00:00 January 15th, 2019|

3 Essential Social Media Trends for 2019

2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]

By | 2018-12-31T10:34:47+00:00 January 2nd, 2019|

Headlines! Headlines! Read All About It!

WAR! FORD TO CITY: DROP DEAD HEADLESS BODY FOUND IN TOPLESS BAR Newspapers have always tried to attract the public with provocative headlines, something that would catch a person’s eye at the newsstand. Social media is no different. With a deluge of content bombarding us day in and day out, it’s very easy for information to [...]

By | 2018-12-31T11:20:58+00:00 December 31st, 2018|

The Most Important Social Media Trend to Embrace in 2019

Though social media has evolved, offering us new opportunities for deep and meaningful connection with others, we as brands and businesses have deeply failed our audiences. Trust in social media was shaken to the core in 2018. From the scandal where Facebook allowed an outside agency to access users’ personal information, to the proliferation of fake [...]

By | 2018-12-21T10:19:33+00:00 December 21st, 2018|


When Twitter expanded from 140 characters to 280 last year, it seemed like the handcuffs were finally taken off social media users. Now, with double the word property, they could truly say everything that’s on their minds, for better or worse. The President is free to expand on his “disagreements” with the media and political opponents, [...]

By | 2018-10-31T16:19:18+00:00 October 31st, 2018|

Why Losing 1700 Twitter Followers Was the Best Thing to Happen to My Account

Not every account on social media is created equal. In fact, some aren’t even run by real people. Some of the largest platforms, like Facebook and Twitter, are rife with fake or inactive users. Which is why back in July, Twitter executed a massive purge of locked or fake accounts. Some of the largest accounts (Katy [...]

By | 2018-10-29T13:28:16+00:00 October 29th, 2018|