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Keeping you current on everything Social Media

5 Things You Should Know About LinkedIn’s Latest Update

LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...

By | March 16th, 2017|Categories: In the News, LinkedIn|

Top Social Media Trends to Dominate 2017

Social media changes at breakneck speeds, and sometimes it can even make our heads spin - and we research and study it every day! Always evolving, morphing and changing the rules right under our noses, it’s hard to know what to expect from one year to the next. What was hot yesterday might be old news [...]

By | February 28th, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

Digital Ad Spending Surpassing TV: How Brands Are Cashing In

Forget the traditional marketing tactics. While TV marketing has had a lot of dollars pulled from budgets in recent years, advertisers' money is seeing better results with the sharp rise in digital ads. Due to the increasing use of mobile, video and social sharing, brands are realizing advertising dollars are better spent on digital formats. According to [...]

By | February 23rd, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

A Guide to Social Media Management Pricing and Packages

When searching for an agency to manage your company’s social media, you will soon find that there the options are practically limitless. But when it comes to finding a reputable, trustworthy company with a track record of results, you'll need to research a little deeper. In this article we review the different social media options and [...]

By | February 8th, 2017|Categories: Entrepreneurship, Social Media Marketing, Social Media Strategies|

Social Media Management for Realtors

Are you a realtor? Are you looking to get your name out there, expand your business, and find new clients? But does the thought of managing a social media account for your business send you running straight for those hills behind your new listing? If you’re already feeling overwhelmed by your daily to-do list, social media [...]

By | February 3rd, 2017|Categories: Social Media Marketing, Social Media Strategies|

All About Micro-Influencers

An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?

By | January 12th, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

Did You Know? Instagram Introduced Live Video!

2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]

By | January 10th, 2017|Categories: In the News, Instagram, Social Media Marketing, Social Media Strategies|

The Value and ROI of Social Media: Let’s Get Real

A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.

By | January 9th, 2017|Categories: Entrepreneurship, Social Media Marketing, Social Media Strategies|

How to Use Twitter to Increase What People Want to Spend with You

Here are three quick steps for achieving a slam dunk in the Twitter customer service department. Attract happy campers (and bigger spenders).

By | January 4th, 2017|Categories: Social Media Marketing, Social Media Strategies, Twitter|

Maybe your website sucks

I've got to say it.  Social Media isn't always to blame.  Maybe your website sucks. When I hear people say that they've "tried marketing on Social Media, and it just doesn't work," I think to myself... "Either you are doing it wrong (communicating the wrong message, or to the wrong people, or not communicating enough), OR... [...]

By | January 2nd, 2017|Categories: Social Media Marketing, Social Media Strategies|