BLOG:

Keeping you current on everything Social Media

All About Micro-Influencers

An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?

By | January 12th, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

Did You Know? Instagram Introduced Live Video!

2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]

By | January 10th, 2017|Categories: In the News, Instagram, Social Media Marketing, Social Media Strategies|

The Value and ROI of Social Media: Let’s Get Real

A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.

By | January 9th, 2017|Categories: Entrepreneurship, Social Media Marketing, Social Media Strategies|

How to Use Twitter to Increase What People Want to Spend with You

Here are three quick steps for achieving a slam dunk in the Twitter customer service department. Attract happy campers (and bigger spenders).

By | January 4th, 2017|Categories: Social Media Marketing, Social Media Strategies, Twitter|

Maybe your website sucks

I've got to say it.  Social Media isn't always to blame.  Maybe your website sucks. When I hear people say that they've "tried marketing on Social Media, and it just doesn't work," I think to myself... "Either you are doing it wrong (communicating the wrong message, or to the wrong people, or not communicating enough), OR... [...]

By | January 2nd, 2017|Categories: Social Media Marketing, Social Media Strategies|

Instagram Just Added Bookmarks!

We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]

By | December 26th, 2016|Categories: In the News, Instagram|

Trolls Beware: Twitter Now Has A Mute Button

Up until now, Twitter hasn’t offered specific tools to combat online abuse and harassment to those being targeted. In an interview with the Washington Post, Del Harvey, Twitter vice president of trust and safety notes, “We’ve heard from users that this [notifications] is an area where people don’t feel as though they have as much control [...]

By | December 21st, 2016|Categories: In the News, Twitter|

Create a Social Marketing Campaign for the Holiday Season in Less Than an Hour

The holidays bring new opportunities for brands to engage their audience on a deeper level. Whether you’re selling a product or offering a service, a strong holiday marketing effort can attract eager new customers. Here are five steps to getting your holiday social marketing plan off the ground quicker than you can say "Feliz Navidad."

By | December 12th, 2016|Categories: Social Media Marketing, Social Media Strategies|

Instagram And The Future Of E-Commerce

The verdict is in: People are buying more products directly from their smartphones, and social media is trying to keep up. Imagine scrolling through Instagram and having the ability to purchase that dress/book/mascara/canned unicorn meat instantly, without having to go through the hassle of the old Click Link in Bio. Wouldn't it make sense to just [...]

By | December 1st, 2016|Categories: In the News, Instagram|

Need to Know: Pinterest Fine-Tunes Its Targeted Ad Campaigns

These days, finding a plot of land in social media advertising real estate is getting more and more competitive. In a bid to keep up with media giants Twitter and Facebook, Pinterest has entered the battle for the attention spans of the masses. With over 150 million monthly users, the “world’s catalog of ideas,” provides tons [...]

By | November 29th, 2016|Categories: Pinterest, Social Media Marketing|