2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]
A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.
Here are three quick steps for achieving a slam dunk in the Twitter customer service department. Attract happy campers (and bigger spenders).
I've got to say it. Social Media isn't always to blame. Maybe your website sucks. When I hear people say that they've "tried marketing on Social Media, and it just doesn't work," I think to myself... "Either you are doing it wrong (communicating the wrong message, or to the wrong people, or not communicating enough), OR... [...]
We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]
Up until now, Twitter hasn’t offered specific tools to combat online abuse and harassment to those being targeted. In an interview with the Washington Post, Del Harvey, Twitter vice president of trust and safety notes, “We’ve heard from users that this [notifications] is an area where people don’t feel as though they have as much control [...]
The holidays bring new opportunities for brands to engage their audience on a deeper level. Whether you’re selling a product or offering a service, a strong holiday marketing effort can attract eager new customers. Here are five steps to getting your holiday social marketing plan off the ground quicker than you can say "Feliz Navidad."
The verdict is in: People are buying more products directly from their smartphones, and social media is trying to keep up. Imagine scrolling through Instagram and having the ability to purchase that dress/book/mascara/canned unicorn meat instantly, without having to go through the hassle of the old Click Link in Bio. Wouldn't it make sense to just [...]
These days, finding a plot of land in social media advertising real estate is getting more and more competitive. In a bid to keep up with media giants Twitter and Facebook, Pinterest has entered the battle for the attention spans of the masses. With over 150 million monthly users, the “world’s catalog of ideas,” provides tons [...]
What is Social Essentials? Quite simply: Social Essentials is Ghost Tweeting’s one-post-a-day solution to your social media woes. Pick a platform (Facebook, LinkedIn, or Twitter), and our social media writers will create and post custom content for your account. Want to learn more? Here are 10 great benefits of the program: 1. One Post a Day [...]