A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.
Did you know that color can impact how people see your brand? It’s true! Colors influence our perception, and different hues cause certain emotional and physical reactions in the body. Understanding those reactions and what emotions that get triggered is a critical part of any brand's overall impression on customers and prospects. The trick is [...]
What's your messaging? Today's episode is a deep dive into helping listeners understand and clarify their messaging which is becoming more and more important in today's world of short attention spans. When you have a clearly defined message, you have something to say that's consistent and unique to you. It starts with your area of [...]
We are now advertising ourselves on social media more than ever before, giving us larger audiences to influence. That makes us celebrities. So how can we create accounts that emulate our favorite celebrities? We’ve found these five elements that make up a celeb-worthy account.
We’ve all heard how important it is to make a first impression, but have you considered the first impression you’re making online? In today’s episode, we explore ways to enhance your online branding by concentrating on how you are first perceived. Nika shares how inspiring trust and confidence helps create an authentic and convincing offering [...]
LinkedIn Success for Leaders: It Starts with a Powerful Profile It’s a fact: Executives, entrepreneurs, and thought leaders are leveraging the power of LinkedIn to stand out in crowded fields. How would rate the quality of your presence, experience, and outcomes on LinkedIn? You’ve likely started an account, created a bare-bones profile, and cultivated a [...]
The topic of today's episode may come as a surprise to many looking to build their own personal brand, but every great brand has a clearly defined enemy. Embracing the concept of having common enemies with your audience will transform your brand from boring to powerful. Nika shares a story about how the messaging around [...]
Welcome to episode two of SHINE, the podcast for personal brands hosted by the CEO of GhostTweeting.com, Nika Stewart. Today's episode dives into a question that every single person considers at some point when it comes to social media: "What the heck should I post on social media?" Not only has Nika posted for herself [...]
Welcome to the inaugural episode of the Shine Podcast! The Shine Podcast is here to help you develop your thought leadership, authority and celebrity status through weekly episodes. In today's kickoff episode, Nika Stewart, the founder of GhostTweeting.com shares what you can expect from the Shine Podcast and exactly how this show is set up to help you [...]
*Short and to the point* is what Twitter was built on. But this is not Twitter; it’s my blog. So I have all the space I want to talk about the big mistake Twitter is making by extending the text limit of a post to 280 characters.