The whimsical wisdom of the immortal Dr. Seuss helped guide us through our childhood. We reflected on some of the lessons that he taught us, and how we can incorporate them into our everyday social media life.
The rise of social media has made it easier than ever for writers to get their work in the hands of thousands of readers. Authors now come equipped with an arsenal of marketing tools that were at one time only available to the big publishing companies. So how can authors create excitement around their newest publication? [...]
LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...
Social media changes at breakneck speeds, and sometimes it can even make our heads spin - and we research and study it every day! Always evolving, morphing and changing the rules right under our noses, it’s hard to know what to expect from one year to the next. What was hot yesterday might be old news [...]
Forget the traditional marketing tactics. While TV marketing has had a lot of dollars pulled from budgets in recent years, advertisers' money is seeing better results with the sharp rise in digital ads. Due to the increasing use of mobile, video and social sharing, brands are realizing advertising dollars are better spent on digital formats. According to [...]
Are you a realtor? Are you looking to get your name out there, expand your business, and find new clients? But does the thought of managing a social media account for your business send you running straight for those hills behind your new listing? If you’re already feeling overwhelmed by your daily to-do list, social media [...]
An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?
2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]