Posting content is no longer enough. Your fans and followers (a.k.a. your potential clients) NEED engagement. If you are looking to increase your engagement and reach, follow these quick tips and watch your visibility soar.
As entrepreneurs, we are constantly looking for ways to save time, be more productive and simplify our lives. Here are 4 apps that make life and business easier.
Content: we rely on it, we write it, we curate it, we share it, and we laugh at it. We need it, and we need a lot of it to make a lasting impression on social media. If it seems like you’re spending more time drowning in a sea of uninspiring content than finding hidden [...]
You may have noticed *Moments* on the top left navigation on your Twitter page. It's been there a while. Actually, it has been almost a year since Twitter launched its Moments feature to selected users and larger brands. But the platform announced last week it's now going to be available to all users. So what exactly [...]
Sure, we’ve all gotten lost in an Instagram vortex scrolling through our sister’s boyfriend’s cousin’s best friend’s feed - with the cute bulldog puppy and a penchant for Sunday brunch, but the app is so much more than a means of distraction. Astute marketers are utilizing the platform to engage with followers, start conversations, and post live [...]
You've poured your heart and soul (and many hours) into building your social media communities, and you are proud of what you are growing. But just one slip-up could contaminate your brand’s carefully cultivated reputation, tearing down all your hard work in an instant. To avoid such a major mishap, make sure you’re not committing any of these [...]
What makes the best social media management tool anyway? Answer: Whatever increases your efficiency, productivity and community engagement. To be successful in social media, you must clearly define your target audience, be equipped to listen and engage, and balance the type of content you post. (Too much text = boring. Too many pictures of your adorable [...]
Watch out Snapchat: Instagram’s coming for you and their guns are a-blazing. There's no denying that Instagram Stories is a carbon copy of Snapchat Stories, which allows users to cobble together a video and photo montage visible for a period of 24-hours. When the clock closes in on the 24th hour, bam! the content vanishes into [...]
Instagram: it’s changed the way we view our food. Literally. Remember the days when we ate beautifully garnished plates of Fettuccine Alfredo or artfully arranged Petit Fours on a bed of roses and our followers never got to share in the pleasure of the perfect presentation? Horrifying! But not anymore. Fifty percent of millennials share photos [...]