Did You Know? Instagram Introduced Live Video!

By | January 10th, 2017|Categories: In the News, Instagram, Social Media Marketing, Social Media Strategies|

2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]

Instagram Just Added Bookmarks!

By | December 26th, 2016|Categories: In the News, Instagram|

We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]

Instagram And The Future Of E-Commerce

By | December 1st, 2016|Categories: In the News, Instagram|

The verdict is in: People are buying more products directly from their smartphones, and social media is trying to keep up. Imagine scrolling through Instagram and having the ability to purchase that dress/book/mascara/canned unicorn meat instantly, without having to go through the hassle of the old Click Link in Bio. Wouldn't it make sense to just [...]

6 Proven Methods to Grow Your Following on Instagram

By | November 10th, 2016|Categories: Instagram, Social Media Marketing, Social Media Strategies|

If you’re still floundering on Instagram, we’ve compiled a few easy tips to give your following - and engagement - a boost. Read this list and watch your following soar!

Up Your Instagram Game With These Apps

By | September 27th, 2016|Categories: Instagram, Social Media Strategies|

Sure, we’ve all gotten lost in an Instagram vortex scrolling through our sister’s boyfriend’s cousin’s best friend’s feed - with the cute bulldog puppy and a penchant for Sunday brunch, but the app is so much more than a means of distraction. Astute marketers are utilizing the platform to engage with followers, start conversations, and post live [...]

Social Media News – Fall Edition

By | September 15th, 2016|Categories: In the News, Instagram, LinkedIn, Social Media Strategies, Twitter|

Have you heard all the social media buzz? As the fall season descends upon us with its much-anticipated football, Uggs, and Pumpkin Spice Lattes, the social media sphere is blossoming with news and updates galore. Here's an update of what's been happening with some of the major networks. LinkedIn Tracking The professional social network recently introduced conversion tracking [...]

Instagram Stories: What you Need to Know

By | August 17th, 2016|Categories: Instagram, Social Media Strategies|

Watch out Snapchat: Instagram’s coming for you and their guns are a-blazing. There's no denying that Instagram Stories is a carbon copy of Snapchat Stories, which allows users to cobble together a video and photo montage visible for a period of 24-hours. When the clock closes in on the 24th hour, bam! the content vanishes into [...]

4 Musts for Instagram Food Posts

By | August 15th, 2016|Categories: Instagram, Social Media Strategies|

Instagram: it’s changed the way we view our food. Literally. Remember the days when we ate beautifully garnished plates of Fettuccine Alfredo or artfully arranged Petit Fours on a bed of roses and our followers never got to share in the pleasure of the perfect presentation? Horrifying! But not anymore. Fifty percent of millennials share photos [...]

Social Media News: Summer 2016 Edition

By | August 8th, 2016|Categories: In the News, Instagram, Twitter|

Summer 2016 is panning out to be the hottest summer on record yet, the Summer Olympics in Rio are in full swing, and everyone we know is suddenly practicing their politics in anticipation of the upcoming elections. In case you’ve been soaking up the last bit of summer sun and haven’t been on top of your [...]

Using Instagram Video in your Marketing Strategy

By | June 28th, 2016|Categories: Instagram, Social Media Marketing, Social Media Strategies|

What type of content gets the best ROI? 51.9 percent of marketing professionals worldwide say it's video. Four out of five shoppers say a video showing how a product or service works is important, and retailers cite 40 percent increases in purchases as a result of video. Yes, video is all the rage, and with Instagram’s [...]