You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]
LinkedIn Success for Leaders: It Starts with a Powerful Profile It’s a fact: Executives, entrepreneurs, and thought leaders are leveraging the power of LinkedIn to stand out in crowded fields. How would rate the quality of your presence, experience, and outcomes on LinkedIn? You’ve likely started an account, created a bare-bones profile, and cultivated a [...]
LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...
LinkedIn just got an upgrade. The significance of this change is pretty apparent: the network wants to be your source for business news. Here, we give you the rundown on the new personalization options. Read More...
Have you heard all the social media buzz? As the fall season descends upon us with its much-anticipated football, Uggs, and Pumpkin Spice Lattes, the social media sphere is blossoming with news and updates galore. Here's an update of what's been happening with some of the major networks. LinkedIn Tracking The professional social network recently introduced conversion tracking [...]
If you’re a professional in any industry and want your expertise to shine through on social media, you need to be using LinkedIn effectively. LinkedIn is more than just a fancy web-based resume builder; it’s a place to network with others in your field, to keep up on trends that impact your business, and to find [...]
Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]
By now, we all know the importance of a solid social media presence and posting relevant, carefully curated content. But something just as important could be exactly when you are choosing to share this content. While there is no way of pinpointing a PRECISE time that is perfect for everyone, there IS plenty of research available [...]
Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
LinkedIn: A powerful search engine where you can establish and build awareness of your professional expertise? An online networking tool to connect with colleagues and potential business partners? A simple way to learn about industry trends, start and join relevant conversations, and meet people who are likely interested in your products and services? Yes, yes, [...]