In the News

All About Micro-Influencers

By | January 12th, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?

Did You Know? Instagram Introduced Live Video!

By | January 10th, 2017|Categories: In the News, Instagram, Social Media Marketing, Social Media Strategies|

2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]

Instagram Just Added Bookmarks!

By | December 26th, 2016|Categories: In the News, Instagram|

We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]

Trolls Beware: Twitter Now Has A Mute Button

By | December 21st, 2016|Categories: In the News, Twitter|

Up until now, Twitter hasn’t offered specific tools to combat online abuse and harassment to those being targeted. In an interview with the Washington Post, Del Harvey, Twitter vice president of trust and safety notes, “We’ve heard from users that this [notifications] is an area where people don’t feel as though they have as much control [...]

Instagram And The Future Of E-Commerce

By | December 1st, 2016|Categories: In the News, Instagram|

The verdict is in: People are buying more products directly from their smartphones, and social media is trying to keep up. Imagine scrolling through Instagram and having the ability to purchase that dress/book/mascara/canned unicorn meat instantly, without having to go through the hassle of the old Click Link in Bio. Wouldn't it make sense to just [...]

Coming Soon: Facebook Ads in Groups?

By | November 14th, 2016|Categories: Facebook, In the News|

Facebook says it will reach maximum ad load by mid-2017. This means they will need new streams of revenue to continue their streak of steady growth. The pressure to create new revenue could very well be alleviated by introducing ads within Groups. Read more...

Fun! Watch Facebook Videos on TV

By | November 8th, 2016|Categories: Facebook, In the News|

Multitaskers rejoice! You can now watch Facebook video on your big screen TV while catching up on other content in your newsfeed. Here's how...

LinkedIn Mobile App: New features to grow your success

By | November 3rd, 2016|Categories: In the News, LinkedIn|

LinkedIn just got an upgrade. The significance of this change is pretty apparent: the network wants to be your source for business news. Here, we give you the rundown on the new personalization options. Read More...

4 Essential Apps to Simplify Your Life

By | October 31st, 2016|Categories: Entrepreneurship, In the News, Social Media Marketing, Social Media Strategies|

As entrepreneurs, we are constantly looking for ways to save time, be more productive and simplify our lives. Here are 4 apps that make life and business easier.

Twitter Moments: What You Need to Know

By | October 19th, 2016|Categories: In the News, Social Media Strategies, Twitter|

You may have noticed *Moments* on the top left navigation on your Twitter page. It's been there a while. Actually, it has been almost a year since Twitter launched its Moments feature to selected users and larger brands. But the platform announced last week it's now going to be available to all users. So what exactly [...]