In the News

5 Things You Should Know About LinkedIn’s Latest Update

By | 2017-05-23T03:47:08+00:00 March 16th, 2017|Categories: In the News, LinkedIn|

LinkedIn is one step closer to snagging a spot at the cool kids' table with its recent makeover. Here are a few ways to navigate the newest features on LinkedIn. (Make sure you are aware, as some updates affect your account!) Read more...

Top Social Media Trends to Dominate 2017

By | 2017-05-23T03:47:08+00:00 February 28th, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

Social media changes at breakneck speeds, and sometimes it can even make our heads spin - and we research and study it every day! Always evolving, morphing and changing the rules right under our noses, it’s hard to know what to expect from one year to the next. What was hot yesterday might be old news [...]

Digital Ad Spending Surpassing TV: How Brands Are Cashing In

By | 2017-05-23T03:47:08+00:00 February 23rd, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

Forget the traditional marketing tactics. While TV marketing has had a lot of dollars pulled from budgets in recent years, advertisers' money is seeing better results with the sharp rise in digital ads. Due to the increasing use of mobile, video and social sharing, brands are realizing advertising dollars are better spent on digital formats. According to [...]

All About Micro-Influencers

By | 2017-05-23T03:47:08+00:00 January 12th, 2017|Categories: In the News, Social Media Marketing, Social Media Strategies|

An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?

Did You Know? Instagram Introduced Live Video!

By | 2017-05-23T03:47:08+00:00 January 10th, 2017|Categories: In the News, Instagram, Social Media Marketing, Social Media Strategies|

2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]

Instagram Just Added Bookmarks!

By | 2017-05-23T03:47:08+00:00 December 26th, 2016|Categories: In the News, Instagram|

We’ve all found ourselves there a time or twenty: Scrolling through your Instagram, you come across a drool-worthy dish you’d love to try out, or a hilarious meme you’ve got to show your friend, but when you go back to look at it, it's nowhere to be found. If you take a screenshot of the post, [...]

Trolls Beware: Twitter Now Has A Mute Button

By | 2017-05-23T03:47:08+00:00 December 21st, 2016|Categories: In the News, Twitter|

Up until now, Twitter hasn’t offered specific tools to combat online abuse and harassment to those being targeted. In an interview with the Washington Post, Del Harvey, Twitter vice president of trust and safety notes, “We’ve heard from users that this [notifications] is an area where people don’t feel as though they have as much control [...]

Instagram And The Future Of E-Commerce

By | 2017-05-23T03:47:09+00:00 December 1st, 2016|Categories: In the News, Instagram|

The verdict is in: People are buying more products directly from their smartphones, and social media is trying to keep up. Imagine scrolling through Instagram and having the ability to purchase that dress/book/mascara/canned unicorn meat instantly, without having to go through the hassle of the old Click Link in Bio. Wouldn't it make sense to just [...]

Coming Soon: Facebook Ads in Groups?

By | 2017-05-23T03:47:09+00:00 November 14th, 2016|Categories: Facebook, In the News|

Facebook says it will reach maximum ad load by mid-2017. This means they will need new streams of revenue to continue their streak of steady growth. The pressure to create new revenue could very well be alleviated by introducing ads within Groups. Read more...