Social media changes at breakneck speeds, and sometimes it can even make our heads spin - and we research and study it every day! Always evolving, morphing and changing the rules right under our noses, it’s hard to know what to expect from one year to the next. What was hot yesterday might be old news [...]
Forget the traditional marketing tactics. While TV marketing has had a lot of dollars pulled from budgets in recent years, advertisers' money is seeing better results with the sharp rise in digital ads. Due to the increasing use of mobile, video and social sharing, brands are realizing advertising dollars are better spent on digital formats. According to [...]
When searching for an agency to manage your company’s social media, you will soon find that there the options are practically limitless. But when it comes to finding a reputable, trustworthy company with a track record of results, you'll need to research a little deeper. In this article we review the different social media options and [...]
Are you a realtor? Are you looking to get your name out there, expand your business, and find new clients? But does the thought of managing a social media account for your business send you running straight for those hills behind your new listing? If you’re already feeling overwhelmed by your daily to-do list, social media [...]
An influencer is anyone who has the ability to affect the behavior or opinions of others. But brands large and small are now jumping on the MICRO-influencer bandwagon. How does it work? Will it benefit your brand?
2016 was the year when Instagram turned up the heat on Snapchat, seemingly carbon-copying many of their competitor’s standby functions. Over the summer Instagram introduced Stories: the addition of disappearing content that doesn’t show up on user’s profiles. Shortly after, the photo-sharing app unveiled ephemeral content through Direct Message uncannily similar to Snapchat’s claim to fame. [...]
A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.
Here are three quick steps for achieving a slam dunk in the Twitter customer service department. Attract happy campers (and bigger spenders).
I've got to say it. Social Media isn't always to blame. Maybe your website sucks. When I hear people say that they've "tried marketing on Social Media, and it just doesn't work," I think to myself... "Either you are doing it wrong (communicating the wrong message, or to the wrong people, or not communicating enough), OR... [...]
The holidays bring new opportunities for brands to engage their audience on a deeper level. Whether you’re selling a product or offering a service, a strong holiday marketing effort can attract eager new customers. Here are five steps to getting your holiday social marketing plan off the ground quicker than you can say "Feliz Navidad."