How to Use Emojis in Professional Posts

By |2019-07-17T12:21:40-04:00July 17th, 2019|

My daughter often rolls her eyes at me 🙄 when I use an emoji in my texts to her. Apparently, kids make fun of adults for trying to look cool. When I explain that I'm not trying to look cool - I'm simply expressing my emotion visually - she rolls her eyes again 🙄🙄. Emojis are [...]

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

By |2019-03-07T13:41:41-04:00March 7th, 2019|

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

Unexpected Social Media Advice from Dr. Seuss

By |2019-03-01T15:22:43-04:00March 1st, 2019|

Happy birthday, Dr. Seuss! As we do every year on this special day, we reflect on some of the lessons that the good doctor taught us, and how we can incorporate them into our everyday social media life. Here are some great Dr. Seuss quotes gathered by our creative social media writer Laura Cunningham. Which one [...]

Let’s Taco Bout It: Lessons Learned from Taco Bell’s Social Success

By |2019-01-15T09:49:25-04:00January 15th, 2019|

Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]

3 Essential Social Media Trends for 2019

By |2018-12-31T10:34:47-04:00January 2nd, 2019|

2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]

Headlines! Headlines! Read All About It!

By |2018-12-31T11:20:58-04:00December 31st, 2018|

WAR! FORD TO CITY: DROP DEAD HEADLESS BODY FOUND IN TOPLESS BAR Newspapers have always tried to attract the public with provocative headlines, something that would catch a person’s eye at the newsstand. Social media is no different. With a deluge of content bombarding us day in and day out, it’s very easy for information to [...]

The Most Important Social Media Trend to Embrace in 2019

By |2018-12-21T10:19:33-04:00December 21st, 2018|

Though social media has evolved, offering us new opportunities for deep and meaningful connection with others, we as brands and businesses have deeply failed our audiences. Trust in social media was shaken to the core in 2018. From the scandal where Facebook allowed an outside agency to access users’ personal information, to the proliferation of fake [...]

A Guide to Social Media Management Pricing and Packages

By |2018-08-09T10:21:51-04:00May 15th, 2018|

When searching for an agency to manage your company’s social media, you will soon find that the options are practically limitless. But when it comes to finding a reputable, trustworthy company with a track record of results, you'll need to research a little deeper. In this article we review the different social media options and costs [...]

This is What Happens When You Like a Post on LinkedIn

By |2018-02-05T11:51:44-04:00February 1st, 2018|

You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]