Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]
2018 has been an incredible year for social media marketing. Since the last time we made some predictions about the top trends in social media, we’ve seen video and live content skyrocket in popularity, and much more. Though 2018 hasn’t always been a positive year for social media, we’ve heard the murmurings of some amazing new [...]
WAR! FORD TO CITY: DROP DEAD HEADLESS BODY FOUND IN TOPLESS BAR Newspapers have always tried to attract the public with provocative headlines, something that would catch a person’s eye at the newsstand. Social media is no different. With a deluge of content bombarding us day in and day out, it’s very easy for information to [...]
Though social media has evolved, offering us new opportunities for deep and meaningful connection with others, we as brands and businesses have deeply failed our audiences. Trust in social media was shaken to the core in 2018. From the scandal where Facebook allowed an outside agency to access users’ personal information, to the proliferation of fake [...]
When searching for an agency to manage your company’s social media, you will soon find that the options are practically limitless. But when it comes to finding a reputable, trustworthy company with a track record of results, you'll need to research a little deeper. In this article we review the different social media options and costs [...]
If you’re still floundering on Instagram, we’ve compiled a few easy tips to give your following - and engagement - a boost. Read this list and watch your following soar!
You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]
Not too long ago, humans (just like us!) learned about world news by reading the Sunday paper. They got gift ideas from television commercials, and discovered the latest in fashion by flipping through magazines. Those days are all but gone thanks to smart phones and social media, where at the touch of a button the world [...]
It's only social media, #amiright? How can any of this stuff have any impact on my business or my career? Well, EVERY tweet, like, connection, and share defines who you are. Let's take a broad view of personal branding do's and don’ts on social media.
A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.